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In 2014, when Outkast had just gotten back together for a reunion tour to commemorate the ACDC – PWR UP T-Shirt but in fact I love this duo’s 20th anniversary, André 3000’s jumpsuits got about as much attention as the music. Every night, he’d come out onstage with a different enigmatic, provocative, or political slogan written in bold white letters across his chest, everything from “across cultures, darker people suffer most. why?” to “make love like war” to “i don’t know what else to say.” “I live my life out onstage and everywhere else; I don’t necessarily have to tweet it out,” he told the Fader of the suits. “But I felt like it was cool that I could say crazy thoughts or fun stuff. And I think it actually gets more attention because it is what it is instead of tweeting it.”
ACDC – PWR UP T-Shirt, hoodie, tank top, sweater and long sleeve t-shirt
Now, amid a social uprising, when slogans fly around our field of vision on protest placards and Instagram hashtags, when it’s never been more apparent that a powerful rally cry—Black Lives Matter—can amplify a movement, André 3000 has turned those jumpsuits into a collection of 13 slogan tees. The shirts, all long-sleeve and black with white lettering, are ethically made in Los Angeles from recycled cotton in partnership with Everybody.world. They’re now available on his official website, with 100% of the ACDC – PWR UP T-Shirt but in fact I love this proceeds going to the Movement for Black Lives, which works to magnify black political power in America. “This is only one piece in the war against systemic racism. It takes all of us,” writes the musician on his site. “BLACK LIVES MATTER … at a minimum.”
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